No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing ...

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of marketing ...

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads and gain more customers. Trying to come up with innovative ways to market ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

Marketing is hard. Many times the results are subjective, and it’s not clear on what marketing strategy will generate the best results. Because there are so many marketing channels to choose from to ...

Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business marketing plan should include a ...

Anticipating customer needs by identifying what the consumer wants in a product or service will help you to tailor both the services your organization offers as well as help you to tailor a marketing ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...